Danish Connection

Who?

Charlotta Greenin, the founder of The Butik, now lives and works in the UK but being half Danish, she still spends most of her summers and Christmases at the family home in Denmark.

She gained her degree in fashion design and business and went on to work as a fashion buyer, specializing in children's wear. She noticed a gap in the market for children's clothing and accessories that were not only well designed and made, but also different, stylish and fun.

Danish design and innovation has always been a huge influence on her life, and she is passionate about the fashions and trends that originate from one of the most stylish countries in the world.

Why?

Inspiration for the launch of The Butik came when, returning from her frequent trips to Denmark, colleagues, friends and family were amazed at the clothes and bits and pieces that Charlotta brought back with her. They were always frustrated that these wonderful products weren't available in the UK.

Shopping in Denmark is always a pleasure; there is a warm welcome and the feeling that nothing is too much trouble. Their customer service is known to be amongst the best in the world. The shops are visually enticing and the products are exciting. Danes have high expectations when shopping, demanding the best quality, the best price and the best customer service.

As a child, Charlotta remembers being so embarrassed every time her Danish mother complained if she received poor service in the UK, and was amused by her British father saying "It doesn't matter love, just leave it!" Not surprisingly, Charlotta has now adopted her mother's exacting standards.

The Butik is here to show you there's more to Denmark than lager and bacon, and we hope our customer service will give you a flavour of the Danish shopping experience.